Employer review guidelines

Who can write a review

• Anyone who works or has worked for the employer, or has applied or interviewed there.
• You sign in with a Google account that has a verified email address. One review per person per employer; you can update it later.
• We never pay for reviews or offer anything in return, and employers can't pay us to add, remove or hide reviews.
• Don't review your own organisation if you own or manage it, and don't review a competitor.

What's allowed

Share your own honest experience — good and bad. Negative reviews are welcome if they're genuine. Please don't:

• name or identify individual staff, or anyone receiving care, or share anyone's personal details;
• write anything abusive, discriminatory, threatening or sexual;
• state something as fact that you know isn't true;
• post adverts, links or spam, or a review about a different organisation.

If you're worried about the safety of someone receiving care, please don't use a review — contact the local council's safeguarding team or the Care Quality Commission.

How we check reviews

• We read every review before it's published, usually within two working days, and publish it if it follows these guidelines.
• We don't edit reviews. If one breaks the guidelines, we don't publish it and email the writer to explain, so they can change it and send it again.
• The rating shown for an employer is the average of all its published reviews.

Employer replies and appeals

• Employers with a verified profile can reply publicly to a review. Replies appear under the review.
• They can also appeal a review once if they believe it breaks these guidelines — for example: the reviewer has never worked for or applied to us; it's about a different organisation; it names or identifies individual staff or people we support; it's abusive, discriminatory or threatening; it states something as fact that we can show is untrue; it was written by a competitor or someone with a conflict of interest.
• While we check an appeal the review is hidden, usually for no more than two working days. If it follows the guidelines, it goes back up; we never remove a review just because it's negative.
• Employers never see who wrote a review.

Reporting a review

Anyone can use the “Report” link under a review. We check every report against these guidelines.

Your privacy

You choose whether your review shows your first name and initial or appears as anonymous. Your email address and Google account are never shown, and never shared with the employer. See our privacy notice for details. Questions? [email protected].